I have a running joke with some of my girlfriends that every two years, I have an entrepreneurial existential crisis. It sounds something like, “What am I really here for?” “Is my messaging really…real?” “Am I serving in the way I’m truly here to serve?”
I’ve come to see these times as beautiful deep-dives into Truth. I sit quietly in my soul, receive guidance from trusted mentors, and call on my best bullshit-detecting friends to listen for what’s emerging. And every time, I remember that….
The angst of questioning is worth it for the clarity of alignment. {tweet}
What I discover each time is that I land on an adjusted expression of the same core truth: My Unique Magic is to see and reflect the Unique Magic in others – their innate essence, inborn gifts, natural passions, dreams and desires – then to help them craft their lives and businesses to align who they are with what they desire for themselves and the world. In other words, I help people see themselves and from there, we create everything.
Sometimes the thing that’s hardest for us to see in ourselves is the very thing we’re gifted at recognizing in others.
For me, seeing myself and my gifts fully, wholly, truly, has always been one of my greatest challenges. But seeing you? Oh, I see you, beautiful. And my greatest pleasure is helping you see you, too.
I recently had the opportunity to play one-on-one with a few women, supporting them in uncovering their Unique Magic. One is a new mama who is creating her business from the ground up, and realized that the only way it was going to feel right for her was if she could truly zero-in on her gifts, craft her messaging and offerings, and design her business to support her desire to spend plenty of time with her son. The other has been running her business successfully for years, and has been yearning to uncover the next iteration – one that truly feels like it honors all of her desires and all of who she is, with new messaging, new offerings, and a whole new brand.
Uncovering your Unique Magic is like calling back part of yourself. It’s as if you’ve finally returned home after being away for a long time.
It’s been years since I’ve offered one-on-one coaching that wasn’t in-person or part of my 9 month mastermind.
Inspired to support a few committed women who are ready to see a clearer picture, I’ve decided to open up just 6 spaces to work with me one-on-one by phone, so you don’t have to travel.
–> In the comments below, share with me the unique ways YOU craft your life and business to align who you are – your innate essence, inborn gifts, natural passions, dreams and desires – with what you desire for yourself and the world. In other words, uncover your own Unique Magic.
There is a trend amongst new coaches today to use vulnerability as a way to relate to potential clients. It has value of course. “I went through this and can help you overcome it”. From your words it seems you’re claiming to give something to others that you can’t even give to yourself. Re-evaluating your business from time to time is a necessary practice but to experience an existential crisis every other year? Your prices indicate someone would be taking a high risk to trust you when you don’t trust yourself. Too many faux coaches out there charging insane prices. It would be interesting to watch where this industry is headed in the next couple of years.
Hi Cynthia,
Thanks for reading and for taking the time to comment. I’m happy to address your thoughts…
I am neither a particularly new coach (I’ve been coaching for 8 years), nor am I “using” vulnerability to relate. My genuine writing style is to share some of my own experience, then connect my readers with what I’ve learned through that experience. And when we go through something, I do believe it opens up the doors for us to support others with it. For example, I don’t talk about weight loss, because it hasn’t been part of my journey. I only speak about things that I’ve experienced.
As I mentioned, in reference to my “existential crises”, they’re the times where I sit deeply in inquiry around my message and the value I’m bringing. I’ve come to find these times beautiful and incredibly valuable, as they help keep me honest with myself (and therefore in integrity in my work), aligned in my expression, and sensitive to what’s needed.
I trust myself deeply, but I am also a human being, and as a human being I am not 100% confident, 100% of the time. I trust myself, and I’m also a human with deep emotions and a deep desire to be clear in my intentions and actions. I find that questioning those intentions and actions, at least every few years, to be quite healthy.
I agree that there are a lot of coaches out there charging high prices and not necessarily delivering on the value they’ve promised. I’m proud to say that I have many clients who choose to work with me for two or more consecutive years. And I agree with you – it will indeed be interesting to watch how the coaching industry unfolds! We are certainly being called into deeper integrity and a commitment to service.
Thanks again for sharing your thoughts, Cynthia. Not everyone has the courage to say what they think, and I’m glad to have the space for this dialogue.
With love,
Nisha