When I first realized that I wanted to start my business, it wasn’t really about me. At the time, I was somewhat of a social activist, and couldn’t decide what I wanted to be when I grew up. I knew, though, that it had to help people.
One day, I was sitting at the desk in my bedroom, making a pair of earrings, and the song I was listening to sent a jolt of awareness through me: Health is the ultimate grassroots movement.
With this awareness at my core, I put myself through nutrition school and set out to become an entrepreneur. As the weeks and months and years moved forward, I maintained this passion for health and wellbeing, but also turned my focus to the business of building a business.
I spent my waking hours studying marketing and copywriting, figuring out the steps to take to grow my business, and rolling up my sleeves to put in the work. I was also working two jobs, cooking most of the meals in my house, and suffering through my increasingly-failing marriage. It was an intense time, and it felt like I was just doing what I had to do.
But something inside of me knew that there was a deep misalignment.
All my great marketing training taught me how to present myself as having what people wanted: I showed myself to be the picture of health and happiness, sharing stories and pictures showcasing how “together” my life was. In a sense, I was healthier than most, but in a deeper sense, I knew there was so much more for me. The truth was: I was working about 16 hours a day, my marriage was completely unraveling and I was so confused about it that I vacillated between feeling numb and despairing, and at times I felt like a slave to my business.
I felt a deep shame at the fact that I was presenting myself one way, yet didn’t truly feel that way inside or in my life.
I realized that I had to shift my focus from trying to change the world and have the perfect marketing, to also doing the inner and outer work to change myself. As a mentor of mine says, I had to align the tongue in my shoes with the tongue in my mouth.
“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” ― Rumi
I didn’t build a business to look good, I built a business to do good. I care about people and wanted to make a difference, while having an unconventional lifestyle of travel, adventure and spaciousness. At this crossroads, it was clear that I had some inner and outer work to do to get into alignment.
When I stepped into alignment, my life started brightening and my business finally had an authentic and aligned leader at the helm. Everything opened up and began to soar.
–> In the comments below, let me know how you’re seizing your chance to be the change you want to see in the world. I can’t wait to walk alongside you on this journey.